Why release dates don’t matter

A couple days ago, BioWare released details concerning pre-prder options for their upcoming MMO, Star Wars: The Old Republic (SWTOR). Rumored to be the most expensive video game ever made thanks to the game being the first true fully voiced MMO, SWTOR will hit shelves “Holiday 2011.” How would not having an exact release date effect pre-order sales from fans? Check it out:

Within the first few hours of the pre-order being released, the Collectors Edition sold out on Origin.com, EA’s digital storefront. It’s currently only available at select retail outlets.

When you have an IP as big as Star Wars, I guess exact release dates don’t matter.