WWGD?: What Would Google Do?

This past week I was in the bookstore browsing through the technology section mostly waiting on my mother who was looking for some kind of magazine related to interior design when I stumbled across a very interesting book entitled What Would Google Do? by well known blogger Jeff Jarvis.  I skimmed through the description on the inside cover and thought “heck why not” and purchased it.  After a week of getting settled back into classes I finally got the time to start reading this truly fantastic book, and I am shooting myself in the leg for not getting to it quicker.  What Would Google Do? is simply that good.

Now I know what you are thinking, “I’ve already read a hundred books and articles about Google, how can this one be different?” What Would Google Do? is different because as Jarvis states, “… is a book that, in the end, is not about Google.  It’s about you.” Jarvis dissects key elements to Google’s success and then constructs them into simple but powerful rules that you, I, or anyone else for that matter, can use in our lives.  Best yet, they actually work, regardless of your background or experiences.

At the moment I’m not even halfway through the book but if what I have read thus far is excellent.  I’ve been recommending it to a plethora of my fellow college students and I  highly recommend it to anyone who has a genuine interest in a new way of thinking.  As Craig Newmark, founder of craigslist.com stated, “What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising.”